The Mint Ultra Lounge

Creative Direction, Location Buildouts, Brand Imaging, Website, Models, Photoshoots, Videography, Promotions, Advertising

About the Project

The Mint Ultra Lounge, a high-end nightlife destination, needed a brand that embodied luxury, sophistication, and exclusivity. The goal was to create an unforgettable experience for guests, from the moment they walked through the door to every interaction they had with the brand, both online and offline. The project required a holistic approach, including everything from the physical design of the space to the full spectrum of branding and marketing efforts.

Project Overview

As the Creative Director for EEG (the owners of The Mint Ultra Lounge), I spearheaded the project from the ground up. Starting with the location buildouts, I ensured that every detail of the physical space reflected the brand’s luxurious and modern aesthetic. This included overseeing the design and layout, selecting materials, and working closely with architects and interior designers to create an ambiance that would leave a lasting impression.

For the brand imaging, I developed a cohesive visual identity that included a sleek logo, sophisticated color palette, and premium materials for all branded assets. This identity was seamlessly integrated into the website, which I designed to be an extension of the lounge experience—elegant, easy to navigate, and visually striking.

I directed photoshoots and videography sessions that captured the essence of The Mint Ultra Lounge, featuring models in glamorous settings that highlighted the venue’s unique atmosphere. These assets were used across all promotional materials, from digital advertising to print campaigns, ensuring a consistent and compelling brand narrative.

To drive awareness and excitement, I executed a comprehensive marketing strategy that included targeted promotions and advertising campaigns. These efforts successfully positioned The Mint Ultra Lounge as a must-visit destination in the nightlife scene, attracting a sophisticated clientele and establishing the venue as a leader in luxury entertainment.

Result

The Mint Ultra Lounge quickly became a standout in the nightlife industry, known for its impeccable brand experience and luxurious ambiance. The comprehensive branding and marketing efforts resulted in high visibility, strong customer engagement, and a loyal following. The lounge consistently attracted a high-end clientele, and the brand’s image was firmly established as synonymous with luxury and exclusivity. The project not only met but exceeded the client’s expectations, cementing The Mint Ultra Lounge’s reputation as a premier nightlife destination.

Client Testimonial

Anthony’s vision and execution as Creative Director were nothing short of extraordinary. He took The Mint Ultra Lounge from concept to reality, creating a brand that truly embodies luxury and sophistication. From the stunning design to the flawless branding and marketing, every detail was meticulously crafted. The result is a venue that stands out in the crowded nightlife market, attracting the clientele we aimed for and leaving a lasting impression on everyone who walks through our doors. Anthony’s work has been instrumental in the success of EEG, and we couldn’t be more thrilled with the outcome.