Lush Clothing Brand

NYC & SF

About the Project

Lush Clothing, a trendy fashion brand in New York City, sought to redefine its identity and strengthen its market presence as it expanded into San Francisco. They needed a cohesive brand that resonated with its target audience and a fresh, modern website that captured the essence of its style.

Project Overview

I began by crafting a distinctive brand identity that reflected Lush Clothing’s urban, chic aesthetic. This involved developing a hand-drawn logo, color palette, and visual style that was both on-trend and timeless. The merchandising strategy included designing custom tags that added a touch of luxury and reinforced brand recognition with every purchase. Finally, I created a sleek, user-friendly website that seamlessly integrated e-commerce functionality with compelling visuals, ensuring an engaging shopping experience.

Result

The new brand identity and merchandising efforts elevated Lush Clothing’s appeal, attracting a broader audience and increasing customer loyalty. The website launch saw a significant uptick in online traffic and sales, with customers praising the intuitive design and overall shopping experience. Lush Clothing now stands out in the competitive NYC/SF fashion markets with a brand presence that truly reflects its vibrant, stylish ethos.

Client Testimonial

Working with Anthony was a game-changer for Lush Clothing. He not only captured the essence of our brand with a stunning identity and sleek merchandise design but also transformed our online presence with a beautifully designed website. The increase in traffic and sales speaks for itself. Anthony’s creativity and attention to detail have set us apart in the competitive fashion market. We couldn’t be happier with the results!
- Bobby Havenbrook