NYC & SF
Lush Clothing, a trendy fashion brand in New York City, sought to redefine its identity and strengthen its market presence as it expanded into San Francisco. They needed a cohesive brand that resonated with its target audience and a fresh, modern website that captured the essence of its style.
I began by crafting a distinctive brand identity that reflected Lush Clothing’s urban, chic aesthetic. This involved developing a hand-drawn logo, color palette, and visual style that was both on-trend and timeless. The merchandising strategy included designing custom tags that added a touch of luxury and reinforced brand recognition with every purchase. Finally, I created a sleek, user-friendly website that seamlessly integrated e-commerce functionality with compelling visuals, ensuring an engaging shopping experience.
The new brand identity and merchandising efforts elevated Lush Clothing’s appeal, attracting a broader audience and increasing customer loyalty. The website launch saw a significant uptick in online traffic and sales, with customers praising the intuitive design and overall shopping experience. Lush Clothing now stands out in the competitive NYC/SF fashion markets with a brand presence that truly reflects its vibrant, stylish ethos.
Marketing that Transforms.
Strategies that Deliver.