Brand Identity for the Forbes Magazine Fifty Over 50 feature. Selected from a pool of more than 10,000 nominees, the members of the Fifty Over 50 are founding and running companies at scale ($20 million or more in revenue for for-profit companies), leading movements and changing the world.

Understanding how humans perceive and interact with color is a key in creating any brand identity. Color science is a fundamental field of science that is dedicated to understanding the creation of colored stimuli, sources of illumination, and ultimately the human perception of color.