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Critical Thinking

"Eventually everything connects – people, ideas, objects. The quality of the connections is the key to quality per se." - Charles Eames

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Experiential Activations
Brand Activation, Experiential Activations

The Resurgence of Experiential Activations: A Game-Changer in Brand Engagement

In the fast-paced realm of brand marketing, a seismic shift is occurring: experiential activations are staging a grand comeback, promising an era of authenticity and engaging brand experiences.

deepfake video
Artificial Intelligence

Navigating the Future of Advertising: TikTok, In-Game Ads, and the Deepfake Dilemma

The dynamic world of advertising is on the brink of a revolutionary shift, with platforms like TikTok and in-game advertising becoming increasingly influential.

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